The Influencer is dead. Long live the Community.

Paul Archer — Mon, 30 Oct 2023 13:01:02 GMT

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

How to Build a Brand Advocacy Program

Siv Padhy — Fri, 07 Feb 2020 12:56:00 GMT

People believe in marketing less than any other time in history as customers continue to lose trust in many brands and trends. A recent study by media agency UM found only 4% of people trust influencers on social media, and paid acquisition costs are rising even as conversion rates drop. The harsh reality is that modern marketers are investing more in paid channels with less returns.

Blog v2

The Influencer is dead. Long live the Community.

How to Build a Brand Advocacy Program