Blog

Gross Advocacy Value (GAV): How to measure Brand Advocacy

Nishan Khednah — Mon, 19 Jan 2026 16:59:39 GMT

CMOs track everything. Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), Earned Media Value (EMV), the list goes on. Yet ask any marketing or brand leader: “What’s the commercial value of your word-of-mouth?” Cue the silence.

The State of Brand Advocacy in 2026: Why Systems, Not Campaigns, Will Define the Next Era

Verity Hurd — Wed, 14 Jan 2026 14:02:32 GMT

Before you continue reading, please join the waiting list to get early access to our upcoming 2026 report on how advocacy is reshaping growth for modern consumer brands.

The Ins and Outs of Marketing in 2026

Verity Hurd — Wed, 07 Jan 2026 15:11:35 GMT

(And why most brands are still optimising for the wrong thing)

If marketing in 2025 felt fragmented, unpredictable, and occasionally contradictory, that wasn’t because the industry lost its way. It was because we were in the middle of a transition that most brands hadn’t fully named yet.

The New Operating System For Modern Marketing - 2026 Playbook

Nishan Khednah — Tue, 02 Dec 2025 21:59:43 GMT

Download the The New Operating System for Modern Marketing 2026 Playbook

Red Flags in Marketing - 2026 Playbook

Nishan Khednah — Tue, 02 Dec 2025 19:12:00 GMT

Download the Red Flags in Marketing 2026 Playbook, New York Edition.

The lowdown from the world’s biggest brands.

The Feed Didn’t Die. The Playbook Did.

Nishan Khednah — Fri, 17 Oct 2025 16:32:57 GMT

Watch the CEW x Duel Masterclass: Co-creating with your Most Passionate Customers.

Introducing Duel Uni 🚀 Learn, Earn Badges & Get Certified

Jack Ojari — Wed, 08 Oct 2025 15:36:42 GMT

Duel is excited to announce the launch of Duel Uni.

Duel Raises $16M in Series A

Nishan Khednah — Tue, 23 Sep 2025 17:26:57 GMT

Led by Molten Ventures and Bright Pixel Capital, the investment will supercharge Duel’s mission to help retail brands grow through the people who already love them.

Duel, the leading Brand Advocacy platform helping leading retail brands including Lush, ELEMIS, Victoria’s Secret and Abercrombie & Fitch grow through their own fan and creator communities instead of traditional advertising, has raised $16 million in a Series A round. The funding was co-led by Molten Ventures and Bright Pixel, alongside existing investor Peter Bauer, founder of Mimecast.

Streamline Your Brand Ambassador Program with AI-Powered Smart Moderation

Jack Ojari — Mon, 01 Sep 2025 11:02:28 GMT

Duel’s new Smart Moderation uses AI to streamline member approvals, ensuring only the right Advocates join your program.

Duel Wins 'Best Technology Solution Provider' at BeautyMatter Awards 2025

Nishan Khednah — Fri, 22 Aug 2025 07:35:00 GMT

Duel has been named Best Technology Solution Provider at the 2025 BeautyMatter Awards – proof that Brand Advocacy is the channel beauty brands can’t afford to overlook, and Duel is the technology powering it.